2D Migration

Paving the way for a global migration to 2D barcodes

2D barcodes connect business people and consumers to the information they need for inventory management, traceability programmes, sustainability initiatives and other engagement actions that will dramatically enhance the experiences for all.

Enable consumers to connect with your products and brand

As technology has evolved, so have consumer expectations. Some 2D barcodes allow consumers to use their smartphones to connect directly to the brand to enhance consumer engagement.


GS1 is partnering with industry leaders to harness the power of 2D barcodes to not only meet but exceed the increasing demands beyond the “beep” at the checkout.

With limitless, brand-authorized content at their fingertips, consumers have access to real-time information like product recalls, allergens information, promotions, reviews and instructions.