2D Migration
Paving the way for a global migration to 2D barcodes
2D barcodes connect business people and consumers to the information they need for inventory management, traceability programmes, sustainability initiatives and other engagement actions that will dramatically enhance the experiences for all.
Enable consumers to connect with your products and brand
As technology has
evolved, so have consumer expectations. Some 2D barcodes allow consumers to use
their smartphones to connect directly to the brand to enhance consumer
engagement.
GS1 is partnering with
industry leaders to harness the power of 2D barcodes to not only meet but
exceed the increasing demands beyond the “beep” at the checkout.
With limitless, brand-authorized content at their fingertips, consumers have access to real-time information like product recalls, allergens information, promotions, reviews and instructions.