Today’s retail industry is facing unprecedented supply chain challenges and the growing power of the consumer.

Whether online or in store, GS1 barcodes still provide the trusted data foundation for retailers and brands, helping businesses large and small.

GS1 standards and services enable trusted, complete and accurate product identification, as well as data sharing. Better data still means better service.

Whether online or in-store, the ubiquitous GS1 barcode (GS1 GTIN) is still the trusted foundation for retailers and brands, helping businesses large and small to uniquely identify their products.

·        Reliable, verifiable product information

·        Supply chain efficiency and resiliency

·        Improved consumer experiences and loyalty

·        Sustainability and traceability

·        Regulatory requirement compliance

The product data journey: digitalization and standardization

GS1 has a long history in retail—and the ubiquitous “beep” of the GS1 barcode is heard at store checkouts over 6 billion times every day. Business need to ensure however, that the products they sell are as well represented in the digital world, as they are in the physical world.

This is why GS1 is partnering with the retail industry to build a stronger product data foundation, based on unique product identity. This enables a steady, reliable flow of information, and transparency in operations between retailers and brand owners.


Unique product identification connects growing consumer expectations with sustainable business practices.

Ensuring that every item has a valid GTIN—accompanied by trusted product data that is shareable and accessible—is especially important to the apparel industry. This is due in part to huge amounts of SKUs and diverse product assortments.

At the same time, sustainability issues and the circular economy are growing in importance in all parts of the garment and footwear sector. Consumers are driving change through their interest in business models that allow clothes to be rented, resold and recycled.

GS1 standards make it possible to provide trusted information about a product throughout its lifecycle. This improves transparency and traceability while also providing shoppers with the right product at the right place—and at the right time.