GS1 in Retail


GS1 has a long history in retail and the ubiquitous beep of the GS1 barcode is heard at store checkouts 5 billion times a day. Today, there are many paths to purchase, but  consumers are demanding one, seamless retail channel - the one that brings their product home.

They are creating "personal supply chains" for food, clothing, electronics and more - and GS1 standards can help.

The retail industry is quickly responding to the changing habits of consumers, who switch seamlessly between in-store and e-commerce channels while expecting a consistent shopping experience.

 GS1 standards are helping the retail sector integrate store operations, delivery and inventory management to meet the challenges of the new omni-channel marketplace and satisfy the expectations of consumers before, during and after their purchase.


GS1 standards for identification are used to uniquely distinguish all products, logistic units, locations, and assets across the supply chain from manufacturer to consumer.



GS1 Standards

Company & location

Global Location Number (GLN)


Global Trade Item Number (GTIN)

Logistics & Shipping

Serial Shipping Container Code (SSCC)

Global Shipment Identification Number (GSIN)

Global Identification Number for Consignment (GINC)


Global Individual Asset Identifier (GIAI)

Global Returnable Asset Identifier (GRAI)

Services & More

Global Service Relation Number (GSRN)

Global Document Type Identifier (GDTI)

Global Coupon Number (GCN)

Component/Part Identifier (CPID)


Focus areas

 ·        Consumer Safety (coming soon!)

·        Sustainability

·        Data Quality

·        Traceability

·        Upstream


Any questions?

GS1 standards can help you solve today's business challenges improve every day processes and operations throughout your supply chain.

Contact GS1 local office Today.